Terre & Vie

Context

Terre & Vie has historically developed its business through an MLM (relationship marketing) sales model. As part of a diversification and growth strategy, the company initiated a transformation of its digital channel to turn it into a structuring lever.

The challenge goes beyond the technical dimension alone: it involves designing a robust e-commerce environment capable of supporting the business growth while integrating with operational and logistical realities.

Intervention

Studio Dahu supports Terre & Vie with an outsourced CTO approach, providing strategic vision, technical structuring, and alignment of tools with business objectives.

Work already underway includes:

• Implementation of product bundles to optimize the average cart value
• Integration of installment payments to improve offer accessibility
• Creation of a delivery note process to streamline order preparation and strengthen the logistics chain
• Deployment of an SEO strategy applied to over 8,000 product references
• Structuring of the e-commerce architecture to support the scaling of the digital channel
• Strategic support aimed at developing online sales alongside the existing MLM model

All interventions are carried out on a live platform, with no service interruption.

Ongoing developments

The project continues with several structuring developments:

• Design of a new interface aimed at improving readability, navigation, and commercial performance
• Development of features integrating artificial intelligence to enrich the customer journey and facilitate product discovery
• Continuous optimization of the platform to support business growth

The full deployment of this new phase is scheduled for late 2026.

Expected outcomes

Through this gradual transformation, Terre & Vie is building an e-commerce channel designed as a true business tool, capable of:

• Supporting business development
• Improving the shopping experience
• Simplifying operations
• Strengthening catalog visibility

Approach

This project illustrates Studio Dahu's approach: intervening beyond the technical dimension to design digital platforms aligned with a company's operational and business challenges.

The CTO approach provides a global vision — technological, organizational, and strategic — to secure structuring decisions and build sustainable foundations.