MaPrimeSerre — Solar drying financed by CEE

Selling a financial assistance scheme, not a panel

MaPrimeSerre installs THALEOS PVT hybrid panels that simultaneously produce electricity and hot air to dry hay, cereals, aromatic plants, and forest co-products. The commercial challenge is not technical: it lies in the fact that the farmer must understand within seconds that it is a state-funded scheme, via Energy Savings Certificates (AGRI-EQ-110 program), and not an investment to be paid out of pocket.

Editorial approach

The entire homepage is built around a single promise — *"Dry your harvest with the sun, not with fuel"* — and then delivers the proof in three immediately visible figures: 70% faster drying, 543 W/m² productivity, up to €42,000 in grants.

User journey structure

• A free eligibility test at the top of the page, repeated as a sticky element on mobile
• The process broken down into four steps: diagnosis, application, installation, operation
• A financing section that explains the CEE mechanism without jargon
• A blog and FAQ that address recurring objections before contact is made
• A WhatsApp contact, the preferred channel for the agricultural audience

Implementation

Static site Astro for minimal loading time, even in poorly covered rural areas. The lead capture form is instrumented for Google Ads and the Meta pixel to measure the cost per qualified lead campaign by campaign.